Dress to impress.
That’s what we’re told in order to stay competitive and be successful. Whether it’s for a job interview or a blind date, business gurus and fashion enthusiasts alike say that a good first impression is what separates winners from losers.
Creating a stellar first impression on your website is also necessary to make you a winner. Indeed, it can make you money. A well-designed, user-friendly site is much like dressing for the job or that significant other you want, though in the case of your online business, it’s the customers and clients you want.
Constructing an eye-catching website is like building the right wardrobe. You need to invest. For a smart-looking wardrobe, it’s buying classic, high-quality apparel made of natural fabrics that will never go out of style and can last a long time. The same goes with your online business. Having the right website infrastructure—captivating design, functional UI and compelling content that provides real value—will make you appear intelligent and stand out from the crowd.
And, once you have your website basics down, your online business still needs the right “accessories” for that sophisticated appeal. That’s where search engine optimization, or SEO, comes in.
It’s no secret that fashion designers display their latest collections with models on runways for two simple, yet essential, reasons—buzz and buyers. Likewise, SEO is the technical framework you need to “dress up” your online business and push your website to the top of Page One search rankings—and the flood of new potential customers that come with it.
SEO can be as simple as adding a handful of targeted keywords to your content that are relevant and “organic” (think natural fabrics here). And, like buying quality clothes, the more you invest in SEO, the higher your returns. In addition to the right keywords, a cutting-edge SEO plan includes well-designed links, engaging images and infographics, slideshows or demonstration videos, even industry news and articles that will significantly increase your search rankings on Google, Safari, Facebook and other search engines and social media, and importantly, enhancing your brand and reputation going forward.
SEO’s ability to create a powerful first impression counts a lot given the complexities of today’s online businesses where snap judgments are made within milliseconds. And search algorithms change as fast as hem lines, so a good SEO company will keep you up-to-date with the latest algorithm changes and issues affecting rankings and social trends.
Keep in mind that you don’t have to spend a lot of money to add SEO pizzazz and reap rewards. A perpetually elegant friend of mine confided that she only shops at discount department stores for clothes. She then takes her inexpensive purchase to her local dry cleaner to get her outfit tailored just right, completes her look with a few stylish accessories and everyone, including me, thinks she’s the best-dressed woman in town.
That’s what SEO can do for your online business. Transform your website’s plain black dress or drab-looking suit into an attention-grabbing outfit. SEO gives you all the bling without breaking the bank.