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The Economics of Content Marketing

Identifying the keywords that will bring visibility to your content can be quite an endeavor, tools like the Google AdWords, Google Trends, UberSuggest, SpyFu, and many more can be helpful. And though they are good for determining what keywords are relevant to your website and blog, those tools give little guidance on how to articulate […]

Content is Currency: Why Content Marketing Builds Brand Awareness, Increases Traffic to Your Site, and Promotes Customer Acquisitions

In today’s overwhelmingly complex and busy digital world, internet users have to allocate their limited time to content that only provides some sort of benefit to them. Targeting your audience with pleasing and educational content will not only help your business increase its web traffic, it can also promote new customer-acquisitions, increase brand awareness and […]